Kogan.com Ltd. engages in the business of a portfolio of retail and services. It operates under the Kogan.com and Mighty Ape segments. The Kogan.com segment includes online retailing and marketplace selling in-house and third-party brand household and consumer electronics products; as well as providing services for telecommunication, internet, insurance, home finances, utilities, vehicles, and travel. The Mighty Ape segment is involved in online specialist retail of gaming and entertainment products. The company was founded by Ruslan Kogan in 2006 and is headquartered in South Melbourne, Australia.