Unieuro SpA engages in the provision of distributing household appliances and electronic equipment. It operates through the following segments: Retail, Online, Indirect, and B2B. The Retail segment relates to all cash flows from the Retail, Online and Travel distribution channels. The Indirect segment includes revenues from the affiliate store network and the major supermarket segment through partnerships with sector players. The B2B segment focuses on the wholesale supply of products and services of the business-to-business channel. The company was founded by Vittorio Silvestrini in 1958 and is headquartered in Forlì, Italy.