Please read insert and learn from history
“If the vicious bear market that began in 2007 taught investors anything, it’s that blindly buying stocks just because you might “like” a company or its products was hardly a sound way to tune up a portfolio. Chasing hunches and personal opinion about stocks is often not a great way to invest, as you’ll find out in Chapter 20. The financial crisis is now becoming a distant memory for many investors who might again think fundamental analysis doesn’t matter. Investors have taken to chasing stories and hype again in the bull market that kicked off in 2011 — and most or certainly many of those “can’t-go-wrong” investments will meet a poor fate as the fundamentals catch up to reality.”