KHC is not looking good from a technical point of view and it's fundamentals are also not as strong as perceived before. Still the company owns some well performing brands which might pick up again in retail. For now, the stock is mostly out of favor. Annual Report 2018 suggests a healthy financial position, but with tremendous losses last year. The losses combined seemed partially to be caused by external factors and bad luck. The company might be able to restore trust comming year. With in mind its 30 billion USD market capitalization it won't hurt to pick up some KHC stocks between $15 and $25. If the company is able to reduce it's losses and phase out non-performing brands it might start to climb back to $48 within three years.