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began selling its mixed-reality headset, Vision Pro, in China. However, the product’s price, which is about 18% higher than in the U.S., has sparked a debate among consumers.
What Happened: The Vision Pro is being sold at 29,999 yuan ($4,128) in China, in contrast to its $3,500 price tag in the U.S., CNBC reported on Friday. The elevated price has ignited conversations on Weibo, a Chinese social media platform, where users are questioning the value of the China version of Vision Pro and whether it is worth buying.
Despite the pricing debate, Apple stores in Beijing reported that all of Friday’s training sessions for the Vision Pro were fully booked. Chinese companies such as Tencent, Alibaba, and JD.com have also launched Vision Pro versions of their apps.