Starbucks, after new CEO hypeThe new CEO will not magically perform miracles, even though the price would reflect this. NASDAQ:SBUX
1SBUX trade ideas
SBUX in a downtrendHi traders,
Taking a closer look at the Starbucks Corporation (SBUX) we can observe that the price has been in a downtrend since middle of July 2021 approaching a key support level which has been tested many times before in the past . A solid bounce from the support line can be expected therefore it may be a good time to enter a long position at the support - green line. The first target is at the horizontal resistance line with a final target at the downward trendline .
The 3 Reasons Why SBUX Is Trending UpNow when i was scanning looking for a good
opportunity to buy or sell stocks,
i came across this stock NASDAQ:SBUX
Honestly, i was not expecting it
to be the one to buy
but then I remembered in my
trading studies, that Gaps
Do happen even though they dont
happen often
the Gaps are my number #1 favourite
patterns to trade
infact that how i started
writing articles for trading
Every single week I would look
for a stock that has gapped that
week, then forecast it as
an uptrend, and by doing this
my following grew.
It was a simple strategy
honestly i never even traded those
patterns
it was just so simple and
so i shared the ideas.
And i noticed that most of them
did actually go up in price even though
some failed, but the majority
of them did go up in price
The 3 Reasons Why SBUX Is Trending Up:
-The stock price has gapped up
-You will notice a breaking news of insider selling
-This chart follows the last step of the rocket booster strategy
called "the gap-up trend" which is the last step.
If you would like to learn more
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Starbucks stock (NASDAQ:SBUX) Down in Monday's Premarket TradingStarbucks (NASDAQ:SBUX), the global coffee powerhouse, is navigating turbulent waters as its leadership changes hands amidst growing concerns about its mobile ordering system. The app, once hailed as a game-changer, is now being criticized as the company’s “Achilles heel,” posing significant challenges to both operations and customer satisfaction. With former Chipotle CEO Brian Niccol set to take the helm, the question looms: can Starbucks (NASDAQ:SBUX) turn this liability into an asset?
The Mobile Ordering Dilemma
Mobile orders account for nearly a third of Starbucks’ sales, a figure that highlights the importance of the app to the company’s business model. However, the complexity of these orders, often laden with customizations like extra foam or flavored syrups, has led to operational bottlenecks. Baristas are finding themselves overwhelmed, with the added time required for these customizations leading to longer wait times and frustrated customers.
Former CEO Howard Schultz, who recently discussed the issue on the Acquired podcast, did not mince words, calling the mobile app Starbucks’ biggest Achilles heel. Schultz’s concerns are echoed by industry experts, including Robert Byrne, senior director of consumer research at Technomic. Byrne emphasized that the problem isn’t just theoretical; it’s a tangible issue felt in stores nationwide.
The Leadership Transition
As Brian Niccol prepares to take over as CEO, he inherits a company facing significant operational challenges. Niccol, known for his successful turnaround of Chipotle, has a reputation for steering companies through tough times. His appointment has been met with cautious optimism, with industry analysts praising his background in the food industry, particularly his experience leading companies through challenging economic conditions.
Greg Zakowicz, a senior eCommerce expert at Omnisend, noted that Niccol’s experience could be exactly what Starbucks needs. With consumers becoming more price-conscious, especially in non-essential categories like specialty coffee, Niccol’s ability to appeal to cost-sensitive customers could prove invaluable.
Legal Troubles on the Horizon
Adding to Starbucks’ woes is a fresh legal battle that threatens to further tarnish its reputation. The coffee giant is being sued for the third time by Balmuccino LLC, a Los Angeles-based company that claims Starbucks (NASDAQ:SBUX) stole its concept for coffee-flavored lip balms. The lawsuit alleges that Starbucks (NASDAQ:SBUX) used proprietary information shared during a 2018 meeting to develop and launch its “S’mores Frappuccino Sip Kit,” which included coffee-flavored lip glosses.
Balmuccino’s leaders, including a sister-in-law of TV doctor Mehmet Oz, argue that Starbucks did not compensate them for the idea, despite the company’s apparent success with the product. The case has been plagued by procedural issues, with previous versions of the lawsuit being dismissed on technical grounds. However, Balmuccino is pressing forward, seeking compensatory and punitive damages.
The Road Ahead
Starbucks (NASDAQ:SBUX) finds itself at a critical juncture. The company’s ability to address the operational issues linked to its mobile app will be a significant test for Niccol’s leadership. At the same time, the ongoing legal battle with Balmuccino could have lasting implications, both financially and in terms of public perception.
As Starbucks charts its course under new leadership, the stakes have never been higher. Niccol’s success—or failure—will likely hinge on his ability to resolve these challenges while steering the company toward continued growth in an increasingly competitive market.
Technical Outlook
Starbucks stock (NASDAQ:SBUX) is down 0.34% in Monday's premarket trading, presenting a challenging start to the trading day. Despite showing a gap up pattern, the company's looming lawsuit over allegedly copying a coffee-flavored lipstick concept suggests a strong bearish reversal may be on the horizon. The daily price chart closed with a bearish harami candlestick pattern after Friday's after-hours trading, indicating a potential fill of the previous gap up.
Conclusion
The upcoming months will be crucial for Starbucks (NASDAQ:SBUX). With a new CEO taking the reins and ongoing legal disputes, the coffee giant must navigate these challenges carefully to maintain its position as a leader in the industry. All eyes will be on Niccol as he works to transform Starbucks’ Achilles heel into a strength, while also addressing the company’s legal and operational hurdles.
I'm not buying the Brian Niccol hype. SBUX is in trouble. NASDAQ:SBUX , NYSE:CMG , NYSE:YUM
This 24% jump in SBUX stock as a result of recent news of them hiring Brian Niccol seems a bit excessive. Sure he is a wonderful CEO and he has made significant improvements in both companies he has run, but this situation seems significantly different.
With NYSE:CMG he was able to trim the fat and cut all costs possible while creating specialized food items people were willing to pay up for like carne asada, al pastor, and guac.
The situation with NASDAQ:SBUX is very different. Their workforce demands more from their employer. It is no longer looked at as an entry-level job, people believe they are working for a company they can work up and develop in. In addition, what sets SBUX apart from other coffee shops like #Dunkindonuts and #TimHortons is the customization the customer has in the app and at the store. Every coffee chain has "specialty" and "seasonal" drinks. The only way I see he will be able to make a significant change is by automating the store as much as possible, but if he does this, will people still look at it as a local cafe they are going to sit down and enjoy a cup of coffee in? In addition, consumers are becoming more health conscious and they are likely to continue to decrease their spend on luxury-priced drinks filled with sugars. With inflation continuing to impact the consumer, a high-priced coffee is likely at the top of their cost-cutting list. With both the USA and China consumers feeling the heat, this company is likely to continue to feel the pain in both markets. If I were to guess, Niccols is going to slash projections previously made by upper management, and the stock will respond in a negative way.
With all that being said, the stock has recently shot through all of its moving averages and is now retesting the upper band of a previous negative channel. Once the Niccols hype starts to decrease, I can see this stock easily retesting the 200-day MA and 100-day MA.
SBUX - New CEO but should you buy now? Don't buy the Fluff!Ironically I was looking at SBUX last weekend as it touched the broader support line. However, I just did not like the direction of the company, and it seemed all the excitement around SBUX was slowly fading.
The hand of God has now come down and blown air into the lungs of SBUX bringing in the current CEO of Chipotle. Good news for SBUX but is this an area you want to buy?
Probably not!
This could be some short covering and the herd chasing the new CEO. Let the fan fare wear off and I think you can pick some shares up in the low to mid 80's. That's where I am a buyer as of now.
That does not imply I won't buy higher, its just I don't buy the fluff and right now this is fluff.
Starbucks Appoints New CEO: Brian Niccol Takes the Helm Starbucks Corporation (NASDAQ: NASDAQ:SBUX ), a global leader in coffee retail, has made a significant leadership change by appointing Brian Niccol, former CEO of Chipotle Mexican Grill, as its new Chairman and CEO. This decision, announced on September 9, 2024, has already sparked considerable investor interest, with Starbucks shares surging 24% on the news. However, while the market reacts positively, some caution may be warranted as the journey ahead could be challenging.
Leadership Change and Market Reaction
The appointment of Brian Niccol is a bold move by Starbucks, aiming to revitalize the company's growth strategy. Niccol is widely recognized for his transformative leadership at Chipotle, where he nearly doubled the company’s revenue and achieved an 800% increase in its stock value during his tenure. His success in driving digital transformation, menu innovation, and expanding brand benefits positions him as a promising leader for Starbucks at a crucial time.
Niccol is set to succeed Laxman Narasimhan, who is stepping down after a brief 17-month tenure. During his time as CEO, Narasimhan focused on enhancing partner experience and store operations, but the company faced several challenges, including declining sales, rising competition in China, and changing consumer spending patterns due to economic pressures.
What This Means for Starbucks
The appointment of Niccol signals Starbucks' commitment to reinvigorating its growth and adapting to the evolving market landscape. His track record at Chipotle suggests that Niccol could introduce significant changes to Starbucks' operational and digital strategies. However, investors should be mindful that such transformations take time to materialize and that the initial market exuberance may be premature.
Technical Analysis: Key Levels to Watch
From a technical perspective, Starbucks’ stock has confirmed a double bottom pattern, a bullish indicator that suggests a potential reversal from its recent downtrend. The stock surged above its 200-day moving average with a trading volume of over 150 million shares, the highest since June 2000. This level of activity indicates strong interest from institutional investors, which could bode well for the stock’s future performance.
The daily price chart shows a gap up, a strong bullish reversal pattern where a stock's opening price exceeds the previous day's closing price. Conversely, a gap down occurs when the opening price is lower. A gap up indicates bullish sentiment and strong buying interest.
However, the stock’s Relative Strength Index (RSI) is currently above the 70 threshold, indicating overbought conditions. This could lead to short-term profit-taking, so investors should monitor key support and resistance levels closely.
- Support Levels: Starbucks shares may find support around $86, a level that aligns with key Fibonacci retracement levels. If the stock pulls back further, it could test the $83 level, where the double bottom’s neckline is located.
- Resistance Levels: On the upside, the stock could face resistance near $98, with a more bullish move potentially targeting the $107.50 area, where a trendline connects multiple peaks from the past year.
Conclusion: A Cautious Optimism
While the market has responded enthusiastically to Niccol’s appointment, it’s essential to approach this transition with cautious optimism. Niccol's proven leadership could drive significant growth for Starbucks, but the challenges he inherits from his predecessor will require time and strategic execution to overcome. Investors should keep a close eye on how these developments unfold and consider their risk tolerance before making any decisions. The potential is there, but as always in the stock market, nothing is guaranteed.
STARBUCKS SBUX LONG BUYThe image shows a price chart for Starbucks Corporation (SBUX) on a weekly time frame, predicting a significant upward movement in the stock price. The chart indicates a potential drop to around $71.12 before a strong rally that could push the price up to approximately $164.88. The chart includes a Fibonacci extension tool (labeled "1.272") and appears to be used to forecast future price levels based on past price action, suggesting a bullish long-term outlook for the stock.
Starbucks: Brewing Long-Term Success Amid Short-Term ChallengesTrading at 23.4% below our estimate of its fair value
Earnings are forecast to grow 9.78% per year
Earnings have grown 10.8% per year over the past 5 years
Pays a reliable dividend of 3.04%
Starbucks Corporation's recent earnings report might have raised some concerns, but there are several reasons to remain optimistic about SBUX stock.
Despite a challenging quarter, Starbucks is strategically investing in digital innovation and expanding its global footprint, positioning itself for long-term gains.
The company's focus on sustainability and enhancing customer experience highlights its commitment to quality. Moreover, Starbucks' diverse product offerings and loyalty programs provide a solid foundation for future growth.
With strategic cost-cutting measures and a strong financial position, Starbucks is poised to rebound and deliver value to its investors.
SBUX Starbucks Corporation Options Ahead of EarningsIf you haven`t bought SBUX before the previous rally:
Now analyzing the options chain and the chart patterns of SBUX Starbucks Corporation prior to the earnings report this week,
I would consider purchasing the 77usd strike price Calls with
an expiration date of 2024-8-2,
for a premium of approximately $1.97.
If these options prove to be profitable prior to the earnings release, I would sell at least half of them.
SBUX - Long Term Value Add 3 month timeframe zooms things out for us. I like to use my EMAs on longer timeframes for this very reason. If you are a long term believer in the coffee giant then this is a value add level. I don't love that lower high that was created previously which give the overall picture of a H&S. Overall, this doesn't scream super bullish BUT long term believers are being offered discount prices here.
My Piece of the #BlackRockTell Larry I'm Telling
I first analyzed SBUX stock for one of my Analysis.
I was doing a Crisis Analysis on the company, and was very intrigued by my findings.
I have been informed that strategies have been developed off of my Investigations and Analysis, And now I want to be paid Mein.
Just of few pieces of a few generations of earnings.
-The Prince of Carthage.
SBUX 1H Long Swing Conservative Trend TradeConservative Trend Trade
+ long impulse
+ volumed T2 level
+ support level
+ 1/2 correction
+ biggest volume Sp
Calculated affordable stop limit
1 to 2 R/R take profit after volumed zone
before 1/2 monthly
Daily context trend
"+ long impulse
+ 1/2 correction
- before volume zone"
Monthly context countertrend
"- short impulse
+ biggest volume T1
+ support level
+ manipulation"
Exit strategy:
SBUX @NASDAQ.NMS
Sell Limit 76.55, GTC
Sell Stop 73.76 LMT 74.69, GTC
$SBUX - Inverted Cup and HandleThe chart shows the clear inverted cup and handle formation for $SBUX. The price is already in downtrend with company struggling with boycott and fierce competitors in coffee beverages industry.
The confirmation for this setup to play relies on $72 level. If breached, things will get ugly for $SBUX.
Not a financial advice
