South Plains Financial, Inc. is a bank holding company, which engages in the provision of commercial and consumer financial services. The firm also offers commercial and retail banking, along with insurance, investment, trust, and mortgage services. It operates under the Community Banking and Insurance segments. The Community Banking segment focuses on City Bank, the sole banking subsidiary of the company. The Insurance segment includes Windmark Insurance Agency, Inc. (Windmark). The company was founded on October 28, 1992 and is headquartered in Lubbock, TX.